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CO-FOUNDER, HEAD DESIGNER, BLOGGER

AAH! INTIMATES, BESPOKE LINGERIE BRAND

2012-2017

Aah! Intimates is a Delhi based Intimatewear brand which deals in Lingerie, Nightwear & Loungewear. 
The brand specialises in Bridal Nightwear & Lingerie, Exclusive Custom made Intimates, Special Occasion Loungewear.

In collaboration with Divya Gupta

Roles and Responsibilities:

  • Brand Identity and related deliverables.

  • Community Workshops on body positivity and lingerie.

  • Blogging on relevant topics, read blog HERE

  • Fashion and color forecasting based on the market and trend research. 

  • Designing & developing new collections of Lingerie and Nightwear for every season.

  • Creating patterns and production of bespoke lingerie.

  • Sourcing and vendor development.

  • Product photoshoot coordination and styling.

BRANDING:

PROJECTS AND COMPETITIONS:

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