A N T R A     L O D H A

TARGET AUDIENCE: 27 to 48 year old Men
BRAND: SHYGUY PLEASUREWEARS

MERCHANDISE MIX: Cotton Boxers, Satin Boxers, Satin Nightwear, Satin Robes

DEMOGRAPHICS: Upper Class and Upper Middle Class, Tier 1 Cities

In collaboration with Divya Gupta

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Roles and Responsibilities:

• Overall Brand Development and Identity at the initial launching phase of the brand.

• Market and Trend Research, Color and Prints forecasting.

• Design development of boxers, night suits and robes.

• Designing and Development of Digital and Screen Prints.

• Sourcing and vendor development. 

• Spec sheet and tech pack development.

• Time and action planning.

• Production management.