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SENIOR PRODUCT DESIGNER,
SMARTIVITY, 2021-2023

Roles and Responsibilities as Senior Product Designer, Little Sparks, Smartivity Labs:

  • Design, Research, and Development of STEAM Educational DIY Toys for ages 3 - 6

  • Strategizing Product Ranges and Yearly Product Launches

  • Rebranding and Restructuring 'Little Sparks', Smartivity's junior range

  • Restructuring 'Little Sparks' Activity kit's structure and packaging to be cost efficient and profitable.

  • Managing User Research, User Testing, Educational Content, Assembly Instructions, Marketing Collaterals

  • Facilitating Procurement, Sourcing, and Production

  • Assisting development of Team Processes, Collaborative Workflows, and Optimized SOPs

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Projects at Smartivity:​

LITTLE ARCHITECT

A project for JSW One Homes​
 

  • BRIEF: To design a gifting product for the children of JSW One Home’s clients.
    Goals:

    • Brand Recall for JSW One Home

    • Create branding opportunities for JSW verticals

    • To be in Smartivity Language

    • Interactive, engaging and FUN​​
       

  • Single handedly managed Client Communications and Product Development
     

  • Keywords: Architecture, Housing, Construction, Modularity, Unique, Fiction Play, Active Play
     

  • Branding opportunities for JSW Verticals:

    • JSW One Homes​

    • JSW Cement

    • JSW Neosteel

    • JSW Colouron+

    • JSW Paints

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  • Final Outcome:
    A DIY house that teaches children different 5 different aspects of architecture with 5 different floors. 
     

    • ACTIVITY 1: BRICK BY BRICK
      Building the foundation, Harmony with Nature
       

    • ACTIVITY 2: PLAN YOUR FLOOR
      Floor Planning and matching and placing furniture
       

    • ACTIVITY 3: BURN THE GERM
      Importance of sunlight for personal and home hygiene
       

    • ACTIVITY 4: PAINT YOUR DREAMS
      Understanding of wall colors and painting the inside of the walls.
       

    • ACTIVITY 5: MISSION ACCOMPLISHED
      Create a recreational space (the terrace) in your home to relax and get together. Opportunity of Active play.

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  • Child Development via each activity:​
     

    • ACTIVITY 1: BRICK BY BRICK

      • Construction skills

      • Fine motor skills
         

    • ACTIVITY 2: PLAN YOUR FLOOR

      • Floor planning skills

      • Logical thinking and problem solving ability

      • Decision making skills

      • Socio emotional development

      • Language skills
         

    • ACTIVITY 3: BURN THE GERM

      • Hand eye coordination

      • Improves visual learning of the concept.

      • Problem solving skills
         

    • ACTIVITY 4: PAINT YOUR DREAMS​

      • Creativity

      • Encourages self-expression
         

    • ACTIVITY 5: MISSION ACCOMPLISHED

      • ​Dexterity

      • Patience and Emotion Regulation

Project in collaboration with Shalik Stanley, (Graphic Designer), Shivam Singh (3D renderer), Apaar Agarwal (Instruction Manual Designer)

OCEAN EXPLORER

7 IN 1 ACTIVITY BOX

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Brief: To create an Activity Kit that helps children develop 7 Development Skills with each activity.

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Must Haves: 

  • Science Experiment

  • Art and Craft Activity

  • Action Toy

  • Wearable Toy

  • Puzzle

  • Detailed Instruction Manuals

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Changes from the previous kits:

  • Include 7 Activities instead of 5 for a greater value proposition for customer

  • Include a Story Book

  • Include a replayable game instead of 1 time activities

  • Restructure packaging and print deliverables to be more cost effective

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Project in collaboration with Ajul Sreejay (Design Intern), Megha Jain (Graphic Designer), Anoushka Verma (Illustrator and Instruction Manual Designer), Shivam Singh (3D renderer)

TRANSPORTS ON THE GO

7 IN 1 ACTIVITY BOX

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Brief: To create an Activity Kit that helps children develop 7 Development Skills with each activity.

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Must Haves: 

  • Science Experiment

  • Art and Craft Activity

  • Action Toy

  • Wearable Toy

  • Puzzle

  • Board Game

  • Story Book

  • Detailed Instruction Manuals

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Changes from the previous kits:

  • Interactive book instead of s simple book

  • Repayable Puzzle to teach Spatial Prepositions

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Project in collaboration with Ajul Sreejay (Design Intern), Namya Parikh (Product Designer), Anoushka Verma (Graphic Designer), Jerusha Jose (Illustrator), Shivam Singh (3D renderer), â€‹Apaar Agarwal (Instruction Manual Designer)

TRY TOWER

SOCIO-EMOTIONAL LEARNING

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SCOPE OF WORK:

  • To create a physical product design an ongoing product.

  • Story creation for the book included in the toy

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Must Haves: 

  • Simple to make

  • Convenient to Store

  • Easy to setup

  • Cost efficient

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Project in collaboration with Namya Parikh (Product Owner)

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